Sellers Guide: Listing Your Home

How I Help You Sell Your Home

Helping to find a buyer for your home is only one facet of my job. In addition, I will:
~ Explain basic real estate principles and paperwork
~ Do a Comparative Market Analysis (CMA) to help determine your home’s value
~ Help determine the right selling price
~ Assist you in preparing your home for sale
~ Market your home to buyers and other agents
~ List your home on, and other real estate websites
~ Keep you up-to-date on current market activity, as well as comments from potential buyers and agents about your home
~ Assist you with the purchase and sale agreement
~ Negotiate with buyers and their agents on your behalf
~ Track contingencies and ensure contract deadlines are met
~ Work with the escrow company to ensure all documents are in order and on time

So by working with me, you will:
~ Be more likely to get the highest return on your investment
~ Have peace of mind that the details are being handled
~ Decrease your days on market
~ Understand all the terms, processes and paperwork involved
~ Have exposure to more buyers and agents with qualified buyers
~ Have current market information to make informed decisions
~ Have a skilled negotiator on your side

©2010 Windermere Services Company. All rights reserved.


Pricing Your Property

Determining the right price for your property is the most critical step in ensuring you get the highest return in the least amount of time. MLS statistics show that the longer a home is on the market, the lower the sales price. So my job is to help you set the right price from the start, and to position your property so it stands out in the market.

The factors we cannot control are:
~ Location                                                      ~ Competition                       ~ Market Conditions

What we can control is:
~ Condition of your property                      ~ Price                                     ~ Terms of Sale

Here’s how I help you successfully price and position your property:
~ Analyze current market conditions and sale prices of comparable properties
~ Discuss your goals and needs
~ Advise you about ways to make your property more attractive to buyers
~ Create a comprehensive marketing plan targeting the most likely buyers
~ Market your property to other agents, and get their feedback on its price and presentation Keep you up-to-date on sales activity and market conditions

You can be assured that my experience and understanding of the marketplace will help you get the best price possible in the shortest time.

©2013 Windermere Services Company. All rights reserved.


The Importance of Brokers Opens

According to the National Association of REALTORS® 2013 Profile of Home Buyers & Sellers, 33 percent of the buyers heard about the home they bought from a real estate agent.

It only makes sense to make sure real estate agents are aware of the features and benefits of your property.
~ Inviting agents to tour your home as soon as it comes on the market is a great way to:
~ Market your home to agents with qualified buyers
~ Generate “buzz” in the industry
~ Get valuable feedback from local professionals


Social Networking

Having your property information seen on the Internet is essential for the sale of your home.

Today, 43 percent of buyers find the home they ultimately purchase on the Internet.

The real estate agent remains the second most common source at 33 percent.*

Social networks are where people go to talk, share information and keep informed.

I will ensure that your property will be listed on several high-traffic websites and social media channels.

*National Association of REALTORS® 2013 Profile of Home Buyers & Sellers


We Will Get the News Out Fast

Once you have listed your property, we will immediately input all of the details of your home on the Multiple Listing Service (MLS). Within minutes, every real estate agent in the system will know that your property is on the market.

Simultaneously, your property will be listed on, which receives an average of one million monthly visits. Windermere listings are also accessible through top real estate sites such as and Yahoo! Homes. And Windermere agents have access to exclusive tools that can keep your home posted consistently near the top of the list on Craigslist.

Providing photos and detailed information about your home quickly and accurately is all a part of getting your home sold.

©2014 Windermere Services Company. All rights reserved.


Online Marketing of Your Home

When you’re ready to sell your home, you should expect your agent to have a marketing plan. Given that 89 percent of home buyers use the Internet to search for homes*, being well positioned on the Internet should be an integral part of any plan.

When you list your home with Windermere, your home will automatically be posted on the most widely used real estate sites online. As part of Windermere’s relationship with these sites, our listings will be updated on a regular basis. Many agents and companies use services that simply load a flyer or static data to various websites—posting it only once without maintaining or updating the information. But Windermere’s relationship with these websites ensures that your listing will always be up-to-date and attractive to buyers.

In addition to the sites highlighted, your home will be listed on more than 200 of their partner websites, which include the following:
~ Wall St Journal Kiplinger                                    ~ Washington Post
~ American Towns HGTV (FrontDoor)                ~ ABC Newspapers
~ Fox Business                                                           ~ News KGW
~ KATU                                                                        ~ Seattle Weekly
~ lA Weekly Walmart                                                ~ Bangor Daily News lIN Media
~ King Broadcasting WKYT                                      ~ KOMO News
~ Live Hartford                                                           ~ My Central Oregon
~ Open House (by FrontDoor)                                 ~ US News
~ RelO Home Search                                                  ~ Charleston Newspapers
~ North Jersey Media Group                                    ~ Miami New Times
~ Star Community Newspapers                               ~ Las Cruces Real estate
~ Sun News                                                                  ~ Nashville Scene
~ Bowling Green Times                                             ~ The Boston Phoenix Village Voice
~ St. Petersburg Times                                               ~ San Francisco examiner
~ San Diego News Network                                      ~ Broward Palm Beach Times
~ The Spokesman Review                                         ~ Las Vegas Sun

Using Windermere’s exclusive listing Xpress product, your agent can also keep your home posted near the top of the list in the real estate section on craigslist.

*National Association of Realtors 2010 Profile of Home Buyers and Sellers

©2011 Windermere Services Company. All rights reserved.


Open Houses

One powerful way to create traffic and exposure for your home is by holding open houses.

45 percent of buyers report using open houses as an important information source when looking for a home.*

Open Houses also create “buzz” in the neighborhood.

Neighbor referrals and signs comprise 16 percent of the ways in which buyers have found the homes they bought.*

This really is a case where seeing is believing.

*National Association of REALTORS® 2013 Profile of Home Buyers and Sellers

©2014 Windermere Services Company. All rights reserved.


Controlled Access

Easy access for buyers to see the interior of your home increases marketability and shortens market time. For added security, we use mobile-activated key boxes to provide access to your home.

This allows:
~ The ability to control times that people are allowed in
~ Only real estate agents in good standing to have access
~ The tracking of agents as they show the home
~ For me to obtain immediate feedback from agents who have shown the home

Security, safety and traceability offer real peace of mind.

©2013 Windermere Services Company. All rights reserved.